I’m sure everyone who works in the church world understands the unique, all-hands-on-deck, pull-out-all-the-stops scramble that comes with Easter preparation. This one Sunday is by far the highest-attended, most consistent day of the year for us. We know we’ll have more guests than usual, we know generally what the message will be about, and we know the emotion associated with this day for Christians. Around here we refer to it as our Super Bowl, and it certainly feels that way.
This year, as our programming team began brainstorming what we would do for this special service, the thing we kept coming back to was that we wanted people to feel welcome. Even if this is the first and only time they set foot in a church this year, we wanted each of our attendees to feel at ease and accepted from the very beginning of the service.
In the end, we decided on a concept that followed a family through a rushed Sunday morning getting ready for church. We thought this was a fairly universal experience that people could relate to and connect with—some people may have even experienced it that very morning (probably not to this extent). We struggled back and forth through several versions with the ending—trying to convey the right emotions without making it feel too cheesy—but what we ended up with seemed to balance the extremes well.
All five of our campuses used the video a little bit differently, but across the board we felt like it accomplished our goal of engaging people at the start of the service, having a little fun, and communicating that everyone is welcome as they are.
A big shout out to David Roberston for his leadership on this project. He saw it through to the finish, but so many people on our team were involved in make this idea a reality. From shooting, to editing, to graphics, to sound design, it was a huge team effort to bring a little something to special to such an important day. Hope you enjoy it!
What about your church? How did you approach the big day?