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Zag!

Last weekend I read “Zag!” by Marty Neumeier. Neumeier runs a consulting firm that helps companies create strong brands (http://www.neutronllc.com) The book was great and a very quick read. Neumeier admits that it was intended to be a quick read. He knows you’re busy and doesn’t want to bore you with a litany of examples [...]

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“Orbiting the Giant Hairball”

About a month ago I read this book under the impression it was about something completely different then what it actually was. “Orbiting the Giant Hairball” is an entertaining look at Gordon MacKenzie’s career at Hallmark over thirty years. It is one of the most original, funny, out of the box books I have [...]

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