“An Unexpected Christmas” Creative Brief
For Christmas we had quite a few requirements for our Keyart. 1. It needs to symbolize the tension of the series — “God uses the most unlikely people to fulfill his promises” 2. We wanted it to look “Christmasy.” Once it is on a resource center shelf it should be quickly recognized as Christmas. 3. We needed a [...]
Continue reading...“Losing Your Religion” Creative Process
Friday, August 21, 2009
Creative Process The visual direction for the series came from a vague idea we got from a magazine cover. Many times during the creative process, we’ll just grab a ton of magazines and start tearing out whatever images seem to fit the topic of the series. Everyone in the meeting identified with this image. The thought [...]
Continue reading...“What A Terrible Idea.”
Wednesday, July 29, 2009
I’ve been reading a few books lately related to creativity. Two in particular while I was on vacation last week were “Orbiting the Giant Hairball” by Gordon MacKenzie and “Play” by Stuart Brown. From these books there was something I found very interesting that they both touch on. Brown talks about a study that shows, in [...]
Continue reading...Creating 3D Elements with Adobe Illustrator
Monday, June 22, 2009
We’ve been experimenting a lot with using 3D elements in design. It’s a rising trend we are seeing everywhere. Smashing Magazine recently posted an article containing 50 tutorials for making 3D objects in Adobe Illustrator. As you can see from Dave’s post, 3D programs have their up sides and down sides. If you’re having trouble changing over to using a 3D program, [...]
Continue reading...Risky
Wednesday, June 17, 2009
“Our desire for safety runs against every noble human endeavor.” – Tacitus What do you think about that quote? There are tons of applications I see for it in my life. In countless instances it couldn’t be truer. One place I see it play out is design and service planning at church. Our biggest successes were delivered on [...]
Continue reading...Paper, Rock, Scissors
Friday, June 12, 2009
I wanted to bring up one more idea that I thought was worth discussion from the book Zag! In it Marty Neumeier discusses a corporate dynamic that brings to mind many parallels to the church world. He sets up companies as either Paper, Rock, or Scissor companies. “Scissor Companies” are very small upstarts that have [...]
Continue reading...House of Brands vs Branding House
Thursday, May 21, 2009
The basic debate is this: In a company with multiple products or services, should each product or service have its own brand, or should every product’s identity be based off of the company’s central brand? (Virgin = Branding House; Georgia Pacific = House of Brands) In Zag!, Neumeier says that it could be either, depending on [...]
Continue reading...Zag!
Friday, May 15, 2009
Last weekend I read “Zag!” by Marty Neumeier. Neumeier runs a consulting firm that helps companies create strong brands (http://www.neutronllc.com) The book was great and a very quick read. Neumeier admits that it was intended to be a quick read. He knows you’re busy and doesn’t want to bore you with a litany of examples [...]
Continue reading...God and Country
Monday, April 20, 2009
This Sunday we had one of the most creative logos I think we’ve ever had for our service. It wasn’t done in house; it was the brain child of Nick Holoman, an incredibly creative designer in Atlanta. We are truly blessed by the pool of talent we have around us. From talking with him, he [...]
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Thursday, November 26, 2009
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