Media

Sometimes we ask other people, “What kinds of movies do you like?” But I think a more interesting and possibly uncomfortably personal question might be, “Why do you watch movies?” I was thinking about this question this past weekend, and it seems like however we answer this, it says a lot about the kinds of movies we like. As an experiment, I’ve paired some reasons for watching movies with the kinds of movies I think would you would like as a result. Take a look and see if you agree with any of these:

For excitement – Horror and thriller films

For amusement – Action and comedy films

To feel inspired – Artsy non-mainstream films

To feel more normal – Dramas

To feel good – Romantic comedies

To join the bandwagon – Twilight

I’m sure someone else could do a much better job at this list than I just did. The interesting thing, though, is that whatever the reason, I think our taste in movies has a lot to do with how we feel or want to feel. As a video producer, this reasoning gives me a litmus test for what does or does not make an impact on my audience. For a video to really communicate something, I think the most important thing is that it appeals to an emotion. Sometimes I forget about this when things get busy – but what use is putting information in front of an audience if they never really connect with it on a deeper level? I think every project deserves the question, “Why would someone watch this?” And hopefully it’s not just because they have to.