I have seen a lot of commercials lately for minivans, which as we all know is very typical. Spaciousness, styling, under seat compartments, dvd players, and most importantly, the mpg’s. You know, the typical pitch. It seems like most automobile companies that produce minivans have the mindset about advertising those vehicles as functional, as well as being kid and parent friendly. Naturally, it would only seem right to promote these vehicles with attractive legitimate features, such as, “now you can open up every single door from your remote” (that was a little sarcasm, most doors can be operated by the remote).
What if automobile manufacturers did take a new angle on the minivan? What if they tried to promote it as cool, and hip? Would that be thinking way outside of the box, and would it pay off? You decide. Meet “Swagger Wagon”:
http://toyotaswaggerwagon.com/
We’d love to hear where you have you been challenged to think differently in your designs? What were you inspired by? Did it pay off?
May 18th, 2010 at 10:06 am
“Straight ownin’ bake sales with my cupcake skillz”
Fantastic.
May 18th, 2010 at 11:49 am
I don’t think they’re trying to promote it as cool and hip. They’re just having fun with the parody.
May 18th, 2010 at 2:05 pm
I loved the video! I thought audio and lyrics were so catchy that I want just ride in a minivan… excuse me, swagger wagon, and just let the song boom out as I roll down the road. Shoot, I almost just want to play it in my truck though it wouldn’t be as cool as in minivan. As 26 year old it made minivans just a little cooler, not some lame soccer mom vehicle. All the Sienna videos are pretty catchy.
May 19th, 2010 at 10:27 am
definitely changing my van’s name to “swagger wagon.” yeah.
May 19th, 2010 at 11:20 am
Love the video!!! (and like our Sienna)