Media

One of the sites I enjoy going to find some inspiration is “Ads of the World”. Often times, the print campaigns that are displayed remind that great ideas make for a powerful visual experience that “sticks” to you. If we just stop there though, I think we are fooling ourselves. The idea is the foundation. In most print ads, copyrighting and design execution build on that initial idea and allow it to stick. I am not saying it is easy, but these campaigns take me away from thinking so much about one area of the creative process, like the initial idea, and how important the other steps are. I also love the way they group all the print pieces from a campaign together. What are some of your favorites?