
Every couple of months or so we get a request for embedding a video within an email. Our immediate reaction is to do a spit take (I think I actually did one once), so we wanted to let you know why this makes us shudder to think about. The answer will always be no, and here’s why:
1) There is the question of web standards and quality.
Wait, why are you talking about the “web?” This is about emails. Yes, yes, an email now-a-days is basically a un-glorified web page. I say un-glorified because, while it gives you the ability to have pictures and different colors and fonts and stuff, it doesn’t let you take advantage of 98% of the aspects of a web page. There are no css files, no forms, no includes, no jquery and NO EMBEDDING OF VIDEO.
On the web you can embed a video, and you can also set the option of having it auto-play or have the user click to play. At first thought, “autoplay’ sounds good - one less step the user has to take to enjoy your wonderful cinematic experience. Normally the less clicks the user has to take, the better. This is not true with video. Ask any web monkey what they think of “autoplay” and they will give you a look of horror and disgust (similar to asking about using comic sans on a page). Imagine opening up an email and suddenly having someone start talking to you. Better yet, take 3 out of 4 random spam emails from your spam folder and imagine them in video form. Not a pretty picture huh? So this is case #1 against the concept of embedding the video in an email.
2) Email is for text. Web pages are for multimedia.
45 years ago Email was originally created for the sending of text and the ATTACHMENT of multimedia (i.e. images/video). The web was created, and is used, to display text/images/video/flash/forms etc. That is why it was created and has evolved to what it is today. While still not standardized 100%, the web is pretty refined and we know that there are 4 commonly used browsers we can develop for (IE, Firefox, Safari, Chrome (sorry Opera and all Linux browsers)). This brings me to #3.
3) Your favorite email client is not everyone’s favorite.
Do you use Gmail? Yahoo? Hotmail? Eudora? Thunderbird? Apple Mail? I could go on. There are too many email clients that treat/render HTML incorrectly, if at all! Even if it displayed it properly, some clients block or send to spam emails that have too much code in them. Javascript? Nope, not in email. And for good reasons, too.
4) What about phones, Blackberrys, etc.
How many emails do you get a day that don’t look right? Those emails probably use images so imagine getting a video email. What do you see instead? Do you get a broken email that uses images as the fail-safe? How many broken emails do you get that don’t have text as a fail-safe? Insert can-of-worms here.
So to sum things up: Email is not the medium for this type of multimedia. While I understand the enthusiasm about sending an email with a video in it, I do not agree with trying to put a square peg in a round hole.

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We have several big projects currently underway that have underscored the importance of accurate and complete data. For the past several months we have spent a lot of effort ensuring that our member and group data will be migrated correctly into our new 
Our team decided to celebrate Russell’s 40th birthday with a few items of necessity:


04.15.2010
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