What’s the purpose of your church’s website? Who is your target audience? What information is important to have online? Why does your church even have a website?
Have you thought about these questions? All too often church websites become dumping grounds for any and all information about every ministry, event, and service your church has ever or will ever have. The result is information overload.
It’s not difficult to see how this happens. Your website’s home page is prime online real estate and every ministry in the church wants a piece of it. We’re all too familiar with this at North Point. We don’t want to indiscriminately say no to certain ministries and yes to others, but we also don’t want our website to become an ugly jumbled mess.
That’s why you MUST have a strategy for your church website. If your website exists to get outsiders to your Sunday service, then you probably don’t want information about your upcoming elder election on your home page. If your site is primarily for members and regular attenders then that might be appropriate.
Having a well thought out strategy gives you a clearly defined criteria of what is appropriate content for your website. Spend some time this week thinking about your web strategy. In a future post, I’ll go over North Point’s web strategy and how it has evolved to what it is today.
Wed, Jul 1, 2009
Web Team, web